It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.Show more
- sentence one
- sentence two
- sentence three
- anything i find interesting that can potentially be a topic to dig further
- looking inwards, how did i fare? and how will i want to improve?
- these will be notes i write as i’m reading the book itself
- it should follow the structure of the book by chapters for the most part, taking down bullet points or things i find useful
- either by copying readwise or manually inputting