formula for unique marketing

formula = solvable problem (target audience) + simple product (market share) + unique angle

this is the formula for any business especially product on a very basic level.

for any business to have any form of success, start from a problem (ideally one you have) so that you know the ins and outs of the target audience yourself

a business is essentially a service to solve a problem on a larger scale.

a product can be one form of solving that problem, choosing the right product, some like to invent something completely new which is cool - but at the end of the day, the root product, should be something that everyone is aware and uses - although one may think that this means market is saturated, it also means that there is demand for this particular product.

a way for brands to stand out from the crowd is to just have their own unique spin to the product, whether in the way it looks, feels or just marketed in general.

the below brands are examples of however they solve a genuine problem, with a common product added with their unique angle to it.

deathtostock? liquid death dr squatch pickem toothpicks